In this dynamic collaboration, Capitol Interactive partnered with TedX Tysons to revolutionize the traditional event experience. Their mission was to integrate cutting-edge digital solutions, including augmented reality (AR), virtual reality (VR), and a diverse range of video deliverables, to elevate both the in-person and online engagement for the TedX event.
The TedX Tysons event aimed to transcend conventional boundaries by incorporating interactive technology. The focus was on leveraging social media-based AR effects, producing captivating video content for YouTube, creating short, engaging vertical videos for social media, and introducing VR activations. This initiative was grounded in the theme “Doorways”, which symbolized opening new perspectives and opportunities.
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The collaboration between Capitol Interactive and TedX Tysons led to remarkable outcomes. The AR filters became a hit on social media, significantly boosting online engagement and interaction. The video content, tailored for different platforms, successfully captured the event’s essence, resulting in high viewership on YouTube and substantial engagement on other social media channels. Moreover, the VR activations were a standout feature, with attendees enthusiastically participating and sharing their experiences online.
By seamlessly blending AR, VR, and strategic video production, the event not only achieved its goal of high attendee engagement (a sold out event), but also established a strong online presence, showcasing the potential of technology in transforming traditional event experiences.
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