What's the difference between 360, VR, and AR?

360 Video, augmented reality, and virtual all fall under a category known as immersive tech. It is also commonly referred to as Mixed Reality (MR) or Extended Reality (XR).

360 Video lets viewers look in any direction and is often used to capture real life moments in time, making it ideal for training, real estate marketing, and entertainment.

Virtual Reality is a simulated environment that users can walk around in. Widely known for its prevalence in gaming and immersive marketing promotions, virtual reality also excels in providing advanced tools for simulation, training, and architecture.

Augmented Reality technology overlays the real world around you with contextual information, 3D holograms and data visualizations. Smartphone based augmented reality such as that seen in Pokemon Go is currently the most accessible format.

Widely predicted as the successor to the smartphone, Augmented Reality is still in its infancy, with the first hero devices expected to ship in 2019.

What's the best VR headset to buy?

With comparable performance and a wide variety of software available for each platform, the Oculus Rift and the HTC Vive are regarded as the two best VR headsets for walk-around "room-scale" VR experiences.

While the HTC Vive offers better positional tracking out of the box, we recommend the Oculus Rift due to its comfort, lower price, and support.

On the lower end, we recommend mobile VR headsets such as the GearVR or the Daydream View, which are compatible with Samsung Galaxy devices, and Google Pixel phones, respectively.

What's the best 360 camera?

360 Camera technology is evolving at an astronomically fast rate. Because each camera offers different features and has certain limitations, there is no camera that we consider best. That said, some of our preferred cameras include the GoPro Omni, the Insta360 Pro, the ZCAM S1 Pro, the Kandao Obsidian, and the Yi Halo Jump.

What's the best budget 360 camera?

We recommend the Samsung Gear360 or the Insta360 Nano/Air as introductory (under $200) cameras.

How long does it take to create a 360, VR, or AR app?

Projects can take anywhere from 1 week to several months depending on the complexity. Our products are the quickest way to deploy your project immediately.

Can I rent equipment instead of buying it?

Yes. We offer GearVR rentals as well as HTC Vives and Oculus Rifts for events demos and conference.

Learn more.