Marketing

Be the Iron Man You Wish To See In The World

Be the Iron Man You Wish To See In The World

Using Augmented Reality, the author built an Iron Man face mask and discusses the steps she took to get there and some of the hurdles she had to overcome with her project. She also talks about why she choose to build in AR.

Building a Better Big Mac

Building a Better Big Mac

Augmented reality is a useful tool that gives users a new way to interact with marketing on a more engaging level — creating stronger relationships between brands and individuals.